Communications Plans
I’m working on writing up a framework for a communications plan for the next convention. We’ve never made an organized list of all the things that need to get told to people and when they have to get said. Probably that’s because we’ve bought into a mindset that it’s a trivial step along the way.
Here’s the takeaway: telling people things is real work. It takes time and planning and attention to detail. The bigger the organization gets, the more work it takes to just tell people things.
Yes, I suppose there is a lot more of substance to say here, but one of the things we have to do is convince people that telling people things is real work. Otherwise they’ll look at this request for a plan and go, oh we’ll just do it when we get to it. Because that’s worked so well for us in the past.